Pros of Email Marketing

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Often, reports bring forth that email marketing is just next to search engine marketing in terms of generating revenue.
Email marketing is the internet counterpart of traditional direct marketing which used to overwhelm post boxes almost everyday with bunches of sale coupons, merchandising pamphlets, and sale slips.
There are certain advantages of email marketing in comparison to traditional direct marketing.
They are discussed as follows: 1.
An exact return on investment can be tracked with respect to email marketing.
Often such return has proven to be pretty high if it has been done properly.
On the contrary, probability of successful reaching of postal mails exactly to the customers addressed is always lower; the cost of tracking successful mail sending to customers is higher than that of sending emails; hence calculation of return on investment is difficult and happens to be lower than that of sending emails.
2.
There is always a scope for customers to choose whether they want email promotions or not.
For that, the customers are offered to register with advertiser and subscribe to merchandise promotions.
Thus, the number of unsolicited mails in customers' inbox can be reduced.
On contrary, traditional business promotional mails have never offered customers' with flexibility of choosing to be informed or not.
3.
Email promotions have greater possibilities of success than traditional direct marketing through postal mails as more than half of Internet users check or send email on a typical day.
Thus, they get sufficient time to ponder over the promotion and decide about their purchases and also disseminate the information about the marketing email while socializing.
But, most of the consumers open mailboxes at the end of the day.
Therefore they get scant time for considering merchandises, deciding purchases or disseminating the informing of the merchandising mail to others.
That is why businesses prefer email marketing over traditional direct marketing using postal system.
Such preference helped email marketing to thrive.
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